Focused on the M&M’s website redesign to align with the new branding design system from JKR. Developed customer-driven motion patterns based on the North Star design vision, creating flexible assets for various events and holidays. The redesign Enhanced customer enjoyment while shopping on the website with strong, cohesive, and easy-to-follow design content.

This resulted in a 15% boost in conversion rates and a 5% increase in average order value.