Avatar Announcement:
Collaborated with the Alexa Announcements team to create a fun and engaging announcement experience. Partnering closely with scientists, engineers, Unity programmers, designers, and product team to deliver a scalable avatar use case, specifically tailored for children, on a globle scale. This feature resulted in a 70% increase in product engagement following its launch in 2o22.
The feature was implemented across Echo family devices, supporting multiple frame ratio, layouts, and both light and dark modes. I defined active animation containers within the design system to ensure consistency across varied content sources.
Additionally, I developed a universal animation system in collaboration with engineers, allowing a single set of animation/expressions to be applied seamlessly to multiple characters through a well structured animation pipeline.
This work included creating automated lip-sync functionality using 20 distinct mouth shapes. The animated avatar has since been adapted for use in AR filter during video calls and applied to internal model training.